Social Listening
The service I selected was Apple Music. This service is being talked about right now, because it took over the Super Bowl halftime show. This is a big thing, since Pepsi has been the main sponsor of the halftime show for over a decade. This company's value proposition is " Apple is for the people who Think Differently, who see the world differently, who change it." People are having mixed feelings about Apple Music taking over this halftime show. On Apple Musics Instagram, one person says, " I’m not even going to consider watching the half time show this year". This person is not happy with Apple Musics decision to bring Rhianna to the halftime show. Another person from a different perspective says " Time to turn up the volume! #BadGalRihanna is taking over the Super Bowl, and it's going to be legendary." One person then has a middle perspective by saying how they just need to get used to Pepsi not being the halftime show sponsor. What Ap...